American Heritage Lives On
A fresh new cycling brand emerges in Little Rock Arkansas, making a 21st century stance in cycling–offering daring design & American craftsmanship.
Client: Allied Cycle Works, Inc.
Sector: Performance Cycling
Discipline: Brand Identity, Product Design
Creative Direction: Dane Storrusten
Art Direction / Design: Dane Storrusten
Pursuit of an Everlasting Mark.
We searched a broad variety of devices in pursuit of a timeless brand system. An ID that can supersede trends and sit prominently on the product–from nose to downtube to performance parts.
Wordmarks to emphasize "Allied"
Monograms for classic American brands
Badges/Crests for story, symmetry and protection.
The Goods
An expressive lineup of inaugural designs rooted in simplicity and subtlety–where beautiful lines, manufacturing prowess and performance lead the show.
New Digs in Little Rock
We searched a broad variety of devices in pursuit of a timeless brand system.
An ID that can supersede trends and sit prominently on the product–from nose to downtube to performance parts.
