Jets, Jets, Jets! Arguably the most popular Jets secondary logo concept on the internet.
Client: NA
Creative Direction: Dane Storrusten
Art Direction & Design: Dane Storrusten
Perfect Compliment
Using the monogram on an alternate helmet over a black uniform scheme, would create some diversity in the identity on select games, leaving the main stage for the classic logotype.
Hail Mary for Merch.
Adding an ownable, unique alt mark creates momentum in the retail/merchandise landscape.
