Motor City Restomod.
A respectful update to a classic brand ID that goes all-in on Detroits industrial automotive history... with just a few modern performance upgrades.
Client: Detroit Pistons
Sector: Sports
Discipline: Brand Identity
Creative Direction: Dane Storrusten
Art Direction / Design: Dane Storrusten
Uniform Design: Nike
Going Broad.
Over 20 logo concepts, spanning from abstract to literal, ensued with a focus on retaining some brand equity from the Pistons past eras.
Getting to work.
The result was a minimalist, classic logo system focused on the "piston top" with hints of modern amenities that grows naturally into high-production applications–adding dimension and character on any platform.
Marketing
This is how you do it. Be intentional with campaigns and don't be afraid of tapping into the thing that seems obvious.
1.) Get a personality
2.) Embrace who you REALLY are
3.) Be unapologetic
4.) Exploit it until the wheels fall off
Uniforms
A classic uniform redesign with timeless home & aways accompanied by a supercharged NBA Statement alternate.
Community Campaigns
A series of posters that represent the grit, discipline, and hard-nosed passion of the 313.
