Thursday Night Football comes alive in a spell-binding, live-action-driven graphics package concept.
Most of the sports networks' design approach was to make those 2D logos into glossy, pulsating 3D models chock-full of industrial materials and lighting effects to make them, well, a bit more exciting... and larger than life. With that, I thought, "How many more ways can you extrude a 2D logo into a 3D object?" They were ultra-high production value, but somehow starting to get borderline cartoonish (albeit high production value).
The Approach
Give fans the chills, period. Move away from the dependence on primary logos and use live action storytelling to paint a more dramatic, emotional, snapshot of each team ID.
Taking inspiration from epic HBO opening credit sequences as well as BBC's Planet Earth series–a 1,000 fps phantom camera would yeild spellbinding, ultra-high fidelity live-action representations of the 32 clubs.
32 Live Action Characters
What real-world characters embody each of the 32 teams, and how do we make them feel intense, competitive, and fierce?
Atlanta Falcons
Baltimore Ravens
Chicago Bears
Cincinnati Bengals
Cleveland Browns
Denver Broncos
Houston Texans
Los Angeles Rams
Minnesota Vikings
New York Giants
New York Jets
Philadelphia Eagles
Pittsburgh Steelers
Tampa Bay Buccaneers
