NFL x Album Surf collab on a signature surf collection for the the new west coast HQ.
Welcome to LA, NFL. A new employee lobby experience that captures SoCal culture with custom surfboard collection–created by NFL's Dane Storrusten and renowned surf shaper, Matt Parker of Album Surf.
Client: NFL
Sector: Sports
Discipline: Environmental Design
Creative Direction: Dane Storrusten
Art Direction / Design: Dane Storrusten
Surfboard Design: Album Surf
Install: ArtCrafters
Beauty in an Object.
"We wanted the artwork for each team to be intentionally designed AS an individual surfboard, each with a unique–and maybe even profound–character & quality. No bulk design approach here."
-Dane Storrusten | Creative Director, NFL
The Craft.
"Surfboards are unique. They're one of a kind. Each one, really is, made by hand. Every step of the process is done by hand. Each board inhabits something unexpected."
-Matt Parker | Album Surf
The Result.
No explanation needed. All 32 teams leveraging their incredible brand equity with each of their respective fanbases.
